Unfortunately if you're lazy like me, you can't be arsed to put the music onto your iPod and just end up throwing out some jiggles at your computer screen.
Sportsday Megaphone (ironic really that I sit on my ass as I type that name) is 22 year old Hugh Frost to his friends and synth connoisseur to the masses. After sending Rob Da Bank a demo on pure whim, Hugh was signed, sealed and delivered to Bestival, his label, Sunday Best's festival.
The greatest appeal about his music is the rush of it. LA, his recent single, echoes his past in America with meaty lyrics and killer synths ("This is the USA/And if you're not on the team/You can stay on the street for the rest of your life"), a stab at that haunting dead-end job perhaps?
The B-side to this track Young Lust is a dinky delight of a song with slightly more obtuse lyrics behind its joyous atmosphere ("Never lend a house to lovers/They leave stains/Blood, sweat and semen accumulate"), you'll probably find yourself singing along in any case. It is damn catchy.
Hugh's success is obvious due to the fact that his debut 7" (released in June '07) is now sold out. And I wouldn't have it any other way. Less And Less, the title track, is similar to LA in the fact that it's tight and racy. It's a song about moving on from all your mistakes and offers some helpful and encouraging advice "Life's too short to worry about what others think of you". It's a suprise pick-me-up accompanied by blips and bleeps that we could all do with once in while. So don't reach for that bar of chocolate. Pop on your headphones, pick out a pair of your best short shorts and dance a night in alone all the way to 3am.
Listen to LA here.
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